Strategy (MSTR)

Strategy Inc. (NASDAQ: MSTR), formerly MicroStrategy, is the world’s first and largest Bitcoin Treasury Company. Founded in 1989, it originally built a leading enterprise business intelligence and analytics software platform that continues to generate cash flow for thousands of global customers. Under Executive Chairman Michael Saylor, the company rebranded to Strategy in 2025 and has aggressively adopted Bitcoin as its primary treasury reserve asset since 2020. It raises capital through equity, convertible notes, and preferred shares to acquire and hold BTC long-term. This strategy positions MSTR as a leveraged proxy for Bitcoin exposure while maintaining its core analytics business. Headquartered in Tysons Corner, Virginia, Strategy focuses on increasing Bitcoin per share to drive long-term shareholder value.