Nike (NKE)

Nike, Inc. is a leading global designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories, operating as the world’s largest supplier in the sports industry with fiscal 2025 revenue of approximately $46.3 billion. Founded in 1964 as Blue Ribbon Sports and renamed Nike in 1971, the company is headquartered in Beaverton, Oregon, and employs about 77,800 people worldwide. Its business model centers on innovation-driven product development under the core Nike, Jordan, and Converse brands, with footwear accounting for roughly two-thirds of sales, followed by apparel and equipment. Nike sells through a diversified channel mix—including NIKE Direct (owned stores and e-commerce), wholesale accounts, and digital platforms—across six geographic segments: North America, Europe/Middle East/Africa, Greater China, Asia Pacific & Latin America, plus Global Brand Divisions and Converse. The company focuses on premium branding, athlete endorsements, and direct-to-consumer growth while navigating a competitive consumer cyclical market through supply chain efficiency, inventory management, and strategic initiatives to reposition for sustained long-term growth.