Block (XYZ)

Block, Inc. (NYSE: XYZ), formerly known as Square, Inc., is a leading American technology and financial services company headquartered in Oakland, California. Founded in 2009 by Jack Dorsey and Jim McKelvey, the company builds ecosystems that increase access to the global economy through its portfolio of brands, including Square (for sellers and merchants), Cash App (for consumers), Afterpay (buy now, pay later), TIDAL (music streaming for artists), Bitkey (self-custody Bitcoin wallet), and Proto. It operates primarily through two segments: Square, which provides managed payment services, point-of-sale hardware and software, banking tools (lending, checking/savings), payroll, marketing, and loyalty solutions for millions of small and medium-sized businesses; and Cash App, which offers peer-to-peer payments, Bitcoin and stock investing, debit cards, direct deposit, tax services, and merchant payments via Cash App Pay. With approximately 10,200 employees, Block serves around 57 million users and 4 million sellers globally, processing hundreds of billions in payment volume annually while emphasizing financial inclusion, Bitcoin innovation, and open developer platforms like TBD. The company rebranded from Square to Block in 2021 and changed its ticker symbol from SQ to XYZ in early 2025, remaining committed to economic empowerment through accessible commerce and financial tools.